Deepak Yohannan myinsuranceclub.com
In recent years, the insurance sector in India has given us some brilliant television commercials. It is now time to highlight some of the best ones.
1. Max Bupa Family Health Insurance – A young woman introduces the man in her life to five successive generations in her family, with each family member quoting the catchphrase, “Mere liye okay hai… par Papa?” The ad targets the large Indian family, offering a family floater plan that goes beyond the nuclear family and covers up to five generations.
2. L&T Insurance – The ad shows people making tall claims in daily life. For example, a mother tells her son that he can top his class if he eats the greens on his plate; the boy retorts, “Likh ke doge kya?” The ad highlights L&T’s promise to respond cashless claims within six hours, and yes, they will give it in writing.
3. Reliance Life – How things go wrong when you least expect it. The whistle of a traffic cop who has just acquired the winning lottery ticket from a traffic violator flies into Sharmaji’s bowl of popcorn. As Sharmaji chokes on the whistle, the ad highlights Reliance life insurance. Since there is no guarantee that Sharmaji will indeed choke to death, Reliance’s major critical surgery rider adds another level of security.
4. Tata AIG Life – A father teaches his son the importance of saying “Thank you” to the household help. The ad for the Gyan Kosh insurance plan promises to protect the child’s future while the parents focus on the more important things like teaching him the right values.
5. Max Life Insurance – The popular “Aapke Sachche Advisor” campaign features a representative of the Max Life who is visited by a devil-like character. The devil constantly exhorts the agent to mis-sell the policy. But despite the devil’s best efforts, the agent is ethical always; he is “a sachche advisor”.
6. Bharti Axa – This TVC distinguishes Bharti AXA from other insurance companies in terms of the former’s smooth claims process. The ad suggests that while other insurers hassle the customer during his time of need, the Bharti AXA agent esteems the customer and works hard to simplify claim settlement.
7. PNB MetLife – PNB and MetLife are both trusted brands in India. Thus, when they team up, the customer can be doubly sure of the life insurance he is buying. The advertisement highlights this aspect by showing a regular person double-checking the cash he receives from the teller.
8. SBI Life Insurance – SBI Life Insurance brought out a series of television ads showing how many questions Indian customers ask when buying regular items- in this case, a toy car. The ad then exhorts customers to show as much concern when buying life insurance plans.
9. Edelweiss Tokio Life Insurance – In this humorous advertisement, a wife complains to her husband that he has not fulfilled any of the promises that he made before they got married—including taking her on foreign trips, buying her diamonds, etc. The scene shifts to the wife talking to an Edelweiss Tokio agent, who will only make promises that can be delivered.
10. Aegon Religare Life Insurance: Irrfan Khan adds star power to this life insurance ad. He warns a random working professional about the dangers of “kam insurance lene ki bimari”. The advertisement focuses on under-insurance and on how Aegon Religare can help.
The author is the CEO of MyInsuranceClub.com, an online insurance price & features comparison portal.
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