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For wise investing, build on Warren Buffett guru Graham's bond playbook

Investing in bonds and stocks can be guided by similar principles—focusing on a company's financial strength, debt coverage and valuation to minimise risk and to generate alpha.

July 24, 2025 / 07:06 IST
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Investment strategy for equity investors
Most people lose money in equities due to the same reasons people lose money in bonds. If the company goes out of business, then even the equity holders are wiped out.

Potential investors would do well to disregard the Hollywood trope of Wall Street traders looking at multiple screens and placing buy and sell trades across several securities at a frenetic pace, and thinking that making random bets is the way to go. Instead, they could look to Warren Buffet's guru Benjamin Graham's method of investing in bonds and apply it to stocks as well.

Typically, bond investments mean well-defined returns, and one needs to only worry about the risks. The focus in bond investing is on the credit rating, which is based on the fundamentals of the company issuing the instruments. The bond investor faces two risks: that of not receiving the interest coupon during the holding period and the risk of not receiving the principal at maturity.

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Most people lose money in equities due to the same reasons people lose money in bonds. If the company goes out of business, then even the equity holders are wiped out. If one avoids such companies, one could be ahead of the market indexes which include these companies as constituents, thus generating alpha.

According to Graham, “The theoretically correct procedure for bond investment, therefore, is first to select a company meeting every test of strength and soundness, and then to purchase its highest yielding obligation, which would usually mean its junior rather than its first-lien bonds.”