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Festive financial planning – How to incorporate gold into your portfolio

How to Use Gold in Your Portfolio: In India, there is a sentiment attached to gold that it never loses value and can be passed on to coming generations. Here's how to go about festival gold buying.

October 29, 2024 / 10:33 IST
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Gold is profoundly ingrained in the cultural fabric and seen as auspicious, representing wealth, success, and status.
Gold is profoundly ingrained in the cultural fabric and seen as auspicious, representing wealth, success, and status.

India’s longest festival season of the year is underway, starting with Ganesh Chaturthi, followed by Navratri and Deepavali celebrations, and culminating in Christmas.

Through these months, you find Indians buying gold, largely in the form of jewellery. In India, no festival is complete unless the women of the house are decked up in gold. It is a sign of prosperity and a harbinger of good times.

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Buying festival gold differently

In India, there is a sentiment attached to gold. Ask your grandmother, why gold, and her justification would be that it never loses value and can be passed on to coming generations. She is not wrong. Over the last 30 years, gold has done well.