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Bank deposits: Care as much about risk as you do about returns

 The singularity of returns as an investment objective is the cause of most misery

October 07, 2019 / 09:07 IST
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Shyam Sekhar

"Yeh dil mange more" is not just the slogan of a popular soft drink. It is as much the money mantra of most Indian savers. Our outlook towards savings and investing is driven by singularity.

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Obsession with returns

Only one thing really matters to us and we should be honest to admit it. Indian savers are obsessed by the singularity of returns. Be it retirees, senior citizens, housewives or even young millennials, we are all taught from childhood to get that little extra out of our money. We are constantly told that we are conservative and yet smart. And, taking that belief forward, we think that our chutzpah will get us that extra returns all the time.