HomeNewsBusinessPepperfry raises $23 mn from existing investors; announces Ashish Shah as new CEO

Pepperfry raises $23 mn from existing investors; announces Ashish Shah as new CEO

Shah, who was earlier the chief operating officer, has been elevated just weeks after his co-founder and former CEO of Pepperfry, Ambareesh Murty, died of a cardiac arrest in Leh last month.

September 05, 2023 / 15:48 IST
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Ashish Shah, Co-founder & CEO, Pepperfry
Ashish Shah, Co-founder & CEO, Pepperfry

Pepperfry, the e-commerce furniture and home goods marketplace, said it has raised $23 million from existing backers, institutional investors, and family offices over the past three months, but did not specify names.

At the same time, Pepperfry said its co-founder Ashish Shah has been promoted and will be the new CEO of the Mumbai-based startup. Shah, who was earlier the chief operating officer, has been elevated just weeks after his co-founder and former CEO of Pepperfry, Ambareesh Murty, died of a cardiac arrest in Leh last month. 

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"The latest round of capital infusion will strengthen Pepperfry’s ability to cater to the evolving needs of its 10 million+ and increasing customer base through a strong omnichannel presence, a robust supply-chain and tech driven innovation," the company said in a press release.

Pepperfry has so far raised over $230 million from Norwest Venture Partners, Goldman Sachs, Bertelsmann India Investments, General Electric Pension Trust and Pidilite Ventures, among others, as per Tracxn, a private markets data provider.