HomeNewsBusinessNew Maruti Suzuki S-Cross: What is under the hood?

New Maruti Suzuki S-Cross: What is under the hood?

The S-Cross has a package that is best suited for a buyer who wants the practicality of a SUV matched with the convenience of a small sedan or a large hatchback.

September 28, 2017 / 14:26 IST
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Swaraj Baggonkar Moneycontrol News

When S-Cross debuted in mid-2015 it marked a new beginning for Maruti Suzuki. The car was the torchbearer for the car market leader as it tried to experiment in premium waters. It even had its own sales channel called Nexa, something which no other company dared to do in India.

Pricing of Rs 8.34 lakh back then seemed steep for the Maruti-made crossover. The market responded likewise and with lukewarm demand it forced the company to cut prices of the S-Cross by up to Rs 2 lakh even before the car could celebrate its half yearly birthday.

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But a lot has changed since then. Maruti added three more products to Nexa, two (Baleno and Ciaz) of which became leaders in their segment and the third (Ignis) is finding its own footing. From a mere 50 outlets Nexa has grown to close to 300 outlets, which have clocked a cumulative sales of about 300,000 units in two years.

Now that the ‘Nexa’ cylinders are firing (there is still a two-month long waiting on some variants of the Baleno) Maruti has decided to revisit the torchbearer and wriggle out chinks in its armoury. After spending Rs 100 crore (along with suppliers) developing it, Maruti is almost ready to throw the S-Cross dice once again.