HomeNewsBusinessMoneycontrol ResearchMotherson Sumi – Does it deserve investors’ attention now?

Motherson Sumi – Does it deserve investors’ attention now?

September 16, 2019 / 18:30 IST
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Highlights: - Stock down 45 percent from 52-week high amid weakness in demand - Increasing content per vehicle due to BS VI and EVs favour the company - Ramp-up of new plants to improve operating margin - Business outlook is weak for short term, positive for long term - Available at reasonable valuations --------------------------------------------------

The stock of Motherson Sumi Systems Limited (MSSL), India’s largest automotive wiring harness company and one of the largest auto ancillary players, has been witnessing sharp correction and declined 45 percent from its 52-week high level. This was due to slowdown in demand both in domestic and international markets and is evident from Q1 FY20 numbers as well.

The most obvious question then is, is this an opportunity to accumulate the auto ancillary firm?

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First, let us understand why the stock is doing so badly. The company has been facing multiple headwinds in its domestic as well as international businesses.

Domestic passenger vehicle industry has been operating under a tough environment because of multiple challenges such as increase in the total cost of ownership stemming from mandatory long-term insurance and implementation of safety regulations and higher cost of retail finance. Subdued consumer sentiment has forced major original equipment manufacturers (OEMs) to cut production, impacting auto ancillary companies, including MSSL.