Tata Elxsi, a global leader in design and technology services, and Evergent, the customer management and monetization leader, today announced the launch of Subscription Hub, a unified platform. This platform redefines how media and telecom operators manage and monetize subscription offerings.
Tata Elxsi and Evergent have partnered to deliver the Subscription Hub, a ready-to-deploy solution that addresses the challenges of fragmented subscription ecosystems and enables unified digital experiences.
The Subscription Hub enables telecom and media operators to evolve into digital lifestyle providers. It helps unlock new revenue streams, enhance customer loyalty and differentiate their brand by aggregating diverse subscription services into a unified and user-friendly experience.
The platform's cloud-native, API-first architecture ensures compatibility with emerging technologies and changing market requirements. It supports deployment options, including SaaS, hybrid cloud and on-premises configurations. Advanced analytics and business intelligence provide real-time insights into subscription metrics, customer lifetime value analysis, churn prediction modeling and revenue optimization recommendations.
Evergent provides end-to-end subscription lifecycle management with integrations across content providers and payment gateways. The platform is globally scalable, PCI-compliant and ISO 27001-certified.
Tata Elxsi brings expertise in media and telecom, combining strengths in product engineering, system integration, storefront experience and AI-driven analytics. By embedding digital technologies, app and service management and shared operations into the Subscription Hub, Tata Elxsi enables operators to elevate customer experience and drive new efficiencies.
Vijay Sajja, Founder and CEO of Evergent, said that the partnership with Tata Elxsi creates an opportunity for PayTV and telecom operators to lead the digital transformation. Ajay Kumar Meher, Global Practice Head - Media and New Media at Tata Elxsi, said that the collaboration with Evergent leverages telecom and media industry expertise to deliver a solution that positions operators for future growth.
The launch will be highlighted during a joint webinar on September 4, 2025 (4PM CET) and showcased at the IBC Show (September 12–15, RAI Amsterdam). Executives from both companies will be available on September 13 at the Evergent booth #5. A86 for demonstrations.
Tata Elxsi is a design and technology service provider across industries including automotive, broadcast, communications, healthcare and transportation. Its Media and Communications business empowers Pay TV operators, MSOs, content creators and platform providers to deliver digital media experiences.
Tata Elxsi partners with Media & Entertainment companies, offering services spanning OTT applications, content supply and delivery and AI-powered infrastructure. Tata Elxsi's suite of platforms include QoEtient, TEPlay, AIVA, iCX and Neuron.
Backed by over 36 years of video and OTT engineering expertise and a global delivery presence, Tata Elxsi enables media companies to innovate faster, operate smarter and deliver superior viewer experiences.
Evergent provides customer relationship management tools for digital media, entertainment and telecommunications providers. Evergent creates solutions that streamline CRM processes and maximize monetization efforts.
Tata Elxsi enables media companies to innovate faster, operate smarter and deliver superior viewer experiences.
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