The market regulator has updated its a personal finance app called Saarthi, called Saarthi 2.0, to simplify complex financial concepts for investors' easy understanding.
In a press release, whole-time member of the Securities and Exchange Board of India (Sebi), Ananth Narayan said, "In today's era, where social media sometimes provides biased or misleading information, there is a significant need for an unbiased, objective, and trusted source of investment information. The Saarthi app service this pupose by empowering investors with reliable and essential insights into the securities market. This tool can be especially useful for young investors who are at the beginning of their financial journey."
He added, "The content within the app is dynamic, allowing us to keep pace with the rapidly evolving market conditions. We actively seek public suggestions to further refine and enhance the Saarthi app, ensuring it continues to serve investors."
The updated “Saarthi” app introduces a user-friendly interface with comprehensive tools aimed at simplifying complex financial concepts. It includes financial calculators, and has modules that introduce and explain KYC procedures, mutual funds, ETFs, buying and selling shares on stock exchanges, investor grievances redressal mechanism, and the Online Dispute Resolution (ODR) platform. Additionally, the app features a range of videos designed to assist investors in their personal finance planning.
The app is available on the Google Play Store iOS App Store.
The first version of Saarthi was launched in January 2022. It was meant to connect to an investing public that was increasingly transacting over their mobile phones.
At the app's launch, the former Chairman of Sebi, Ajay Tyagi had said, "With the recent surge in individual investors entering the market, and more importantly a large proportion of trading being mobile phone based, this App will be helpful in easily accessing the relevant information."
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