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Jewellers predict strong sales during Akshaya Tritiya even amid surge in gold prices

On March 21, the spot price of gold jumped above $2,200 an ounce for the first time ever after the Federal Reserve maintained its outlook for three rate cuts in 2024

March 22, 2024 / 11:53 IST
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Akshaya Tritiya is the second largest gold-buying festival after Dhanteras.

Gold retailers who recently faced headwinds anticipate higher sales ahead of Akshaya Tritiya, company executives said.

“Retailers are definitely stocking up for Akshaya Tritiya because we are expecting strong sales during the festive period. However, the industry is also taking a cautious approach and not taking any risks,” Dileep Narayanan, the head of treasury and banking at Malabar group of companies, said in an interview with Moneycontrol on March 21. "Sales have been weak in recent times, and we expect a pick-up soon."

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Saurabh Gadgil, managing director of PN Gadgil Jewellers, said Akshaya Tritiya, Gudi Padwa and weddings in the first quarter of the new financial year could push gold sales growth to about 10 percent over the past quarter.

“Growth has been flat in the current quarter due to various factors, but going ahead, the bullish trend will continue, and India will see a strong year,” Gadgil told CNBC TV18.