Moneycontrol
HomeNewsBusinessMarketsHatsun Agro buys Milk Mantra Dairy for Rs 233 crore to ramp up presence in Eastern India
Trending Topics

Hatsun Agro buys Milk Mantra Dairy for Rs 233 crore to ramp up presence in Eastern India

This acquisition is seen as a 'natural progression' to seek a broader market by Hatsun Agro. Milk Mantra Dairy's FY24 turnover was Rs 276 crore.

January 21, 2025 / 08:59 IST
Story continues below Advertisement
The acquisition is in line with Hatsun Agro's strategic intent of entering into new geographical markets.

Hatsun Agro, a major private sector dairy company, is acquiring Milk Mantra Dairy for Rs 233 crore to strengthen presence in Odisha and Eastern India.

"...upon successful completion of acquisition of 100% of the issued and paid up share capital, the Target Company will become a Wholly-Owned Subsidiary of HAP," Hatsun said in a statement.

Story continues below Advertisement

Milk Mantra Dairy markets and sells milk and milk products with 'Milky Moo' brand in Odisha. The brand will be added to Hatsun's existing brands Arun, IBACO, Hatsun and Arokya.

The acquisition is in line with Hatsun Agro's strategic intent of entering into new geographical markets. "The business carried on by Milk Mantra Dairy is similar and complimentary to the business carried on by HAP," a company statement said. "It also gives scope to tap our existing North Andhra Pradesh market and potential markets like West Bengal and adjoining States," Hatsun added.