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Does it makes sense to buy gold this Dussehra at such elevated prices?

It makes sense to tactically invest in gold this Dussehra and be a smart investor. Based on your risk profile, consider allocating around 10% to 15% of your entire investment portfolio in gold.

October 17, 2020 / 07:57 IST
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India’s love for gold is well-known. The precious metal has a central role in the country’s culture, a fundamental part of many rituals, considered to be a store of value, passed on from generations, and symbolic of Goddess Lakshmi, a mark of wealth.

However, this year, elevated prices of gold amidst the COVID-19 crisis, have kept India’s gold demand muted - even during the festive season. People are focusing on essentials, conserving cash, and pushing back discretionary spending.

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Demand for jewellery is down 74 percent on a YoY basis to 44 tonnes(t) – the lowest quarterly, according to the data released by the World Gold Council (WGC). Likewise, the demand in H1 2020 was down 60 percent to an all-time low for our series of 117.8 t.

Usually, the second half of the calendar year reports an increase in gold demand with the onset of the festive season. But this calendar, the WGC does not expect any significant improvement in demand in six months to December 2020.