Padget Electronics - a subsidiary of Dixon Technologies - has signed an MoU with ASUS to manufacture notebooks in India, the company said in a statement on September 13.
ASUS is a multi-national company known for motherboards and high-quality personal computers as well as a leading consumer notebook vendor.
Dixon said it sees Asus as a long-term partner. "Asus has established a strong and trusted foothold worldwide, thanks to its advanced technology and we see them as our ideal long-term strategic partner who shares our core values: focus on quality, engineering prowess and customer satisfaction & we intend to leverage each other’s strengths to manufacture notebook products," Atul Lall, Vice Chairman & Managing Director of Dixon Technologies said.
The company is regarding laptops and IT hardware products as a significant growth engine. "What we, as a team, have been successfully able to execute on the mobile front, we aspire to do the same in the IT products," the company has said.
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Dixon already has contracts with Lenovo and Acer to manufacture notebooks and is already manufacturing for Acer. "We have the top four customers out of the top five global brands operating in the country," the company said during the earnings call for the June quarter. It has also started the New Product Introduction (NPI) process for Lenovo notebooks and its mass production will commence in Q3FY25.
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Dixon is also planning a new campus in Chennai, for which a site has been identified. The company is targetting to start with the facility by Q4FY25 or Q1FY26, it had said in August. The capacity of the new Chennai plant is going to be almost 1.5 million units per year with a capex in the range of around Rs 150 crore.
According to Dixon's estimates, the addressable market for IT products in India is almost almost Rs 80,000 crore.
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