HomeNewsBusinessMarketsDaily Voice | Stick to companies that command brand equity and consumer affinity amid the current fall: PMS AIF World founder

Daily Voice | Stick to companies that command brand equity and consumer affinity amid the current fall: PMS AIF World founder

"Considering the brutal fall in prices of recent IPOs and given the fall in markets, a deferred date for LIC IPO is definitely possible."

February 26, 2022 / 08:02 IST
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Kamal Manocha of PMS AIF World
Kamal Manocha of PMS AIF World

"Both the economic and financial sanctions imposed on Russia by the western and select Asian nations cannot ease tensions, but stricter sanctions like hike in crude exports can," Kamal Manocha, founder and CEO of PMS AIF World, told Moneycontrol in an interview. The tensions have caused severe selling in equity markets globally in the last few days.

On stocks to pick amid the current steep fall, Manocha with more than 15 years of experience in investment advisory says one should stick to companies that command brand equity and consumer affinity because they will be able to pass on the inflation by way of price hikes. "Over time, inflation will reduce, and increased prices will only boost margins of these companies," he said.

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Edited excerpts:

Ukraine-Russia tensions are intensifying. Do you think the sanctions imposed by western countries and select Asian nations could ease tensions?