HomeNewsBusinessIPOPhysicsWallah’s Prateek Maheshwari: Pricing is a choice not a strategy; profitability coming very soon

PhysicsWallah’s Prateek Maheshwari: Pricing is a choice not a strategy; profitability coming very soon

Affordable education, expanding offline network and improving margins to drive next leg of growth, says Co-founder Prateek Maheshwari

November 11, 2025 / 14:01 IST
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PhysicsWallah’s Prateek Maheshwari: Pricing is a choice not a strategy; profitability coming very soon
PhysicsWallah’s Prateek Maheshwari: Pricing is a choice not a strategy; profitability coming very soon

PhysicsWallah (PW), the edtech unicorn founded by Alakh Pandey, is betting on its affordability-led model, regional language expansion, and AI integration to power its next phase of growth as it prepares for life as a listed entity.

Speaking to Moneycontrol, Co-founder and Whole-Time Director Prateek Maheshwari said the company plans to stick to its 'student-first, affordable learning' approach, with only a minor 6–7% price adjustment in course fees post-listing, in line with inflation. “Pricing is not a strategy for us, it’s a choice. Our mission is to make quality education accessible to every student in India,” he said.

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PhysicsWallah currently offers live learning courses priced at around Rs 4,000 per year, a fraction of what competitors charge. This model, Maheshwari said, has helped the platform attract 4.5 million paid learners, with nearly 93% learning online and the rest through its expanding offline network.

Expansion & offline growth