IKEA, the home furnishings retailer, announced the launch of doorstep deliveries across 62 districts in Maharashtra, Karnataka, Telangana, and Andhra Pradesh, starting February 1, 2024.
The decision to expand is made in light of the enthusiasm, demand, and thousands of visitors that frequent IKEA stores in neighbouring towns and cities to shop, said the company in a release.
Consumers can use the IKEA app to search for, locate, and purchase their preferred goods. They can also place online orders through the company website, www.ikea.in, or by calling its "Shop by Phone" helpline, the release added.
“IKEA has received a lot of customer love and trust over the last five years from Maharashtra, Karnataka, Andhra Pradesh, and Telangana. Expanding our reach further in these markets means making IKEA more accessible to our customers, more convenient, and truly omnichannel," said Susanne Pulverer, CEO & CSO (Chief Sustainability Officer), IKEA India.
Last week at Davos 2024, Moneycontrol reported that IKEA plans to bring down prices in India for its products. The furniture retailer is cutting product prices across the world, including India.
"The plan is to go deep and increase the physical presence in the metros. More stores in Bengaluru, Mumbai, Delhi. We are opening next year in Gurugram and then there is also another upgrade in Noida. At the same time we will develop more online. We are now opening online in Pune, Surat, Vadodara. We need to grow online with the physical presence. It's important for us to keep opening more stores because it is the backbone of this omni-channel idea," Juvencio Maeztu, Deputy CEO and CFO, Ingka Group, the company that runs IKEA, had told Moneycontrol on the sidelines of the World Economic Forum 2024.
Last year, the Swedish furnishing retailer announced that it was aiming to expand in the national capital, preferably in areas like South Delhi and Dwarka, sources told Moneycontrol.
In the last financial year, Ikea India reported net loss of almost ₹3 crore per day on average, representing significant investments. The opening of new outlets in FY23 caused sales in India to rise 61 percent to ₹1,768 crore. Infrastructure investments caused net losses to increase to above ₹1,134 crore.
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