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Harley-Davidson shuts down India operations, 70 employees face the axe

In August, Harley-Davidson had indicated exiting some of the loss-making international markets to focus on the US market

September 24, 2020 / 23:29 IST
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Harley-Davidson will shut down manufacturing and sales operations in India as part of its restructuring exercise under the 'Rewire’ programme, the US-based motorcycle maker said in a filing with the Securities and Exchange Commission on September 24.

In August, the Milwaukee-based cruiser bike maker had indicated exiting some of the loss-making international markets to reroute focus on the US market.

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Poor sales record and a dented demand outlook impacted by the COVID-19 pandemic forced the bike maker to exit the Indian market.

Harley-Davidson India sold less than 2,500 units in the last financial year, making it one of its worst-performing international markets.