HomeNewsBusinessZero to Rs 3,500 crore in 15 years: How Haier became a top consumer durables brand in India

Zero to Rs 3,500 crore in 15 years: How Haier became a top consumer durables brand in India

Just like its bottom-mounted refrigerators, Haier India has turned the country’s consumer durable market upside down. In 2018, it clocked net sales worth Rs 3,500 crore to become the fourth-largest white goods company in India.

RN Bhaskar

first published: Nov 7, 2019 03:42 pm

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Zero to Rs 3,500 crore in 15 years: How Haier became a top consumer durables brand in India

Just like its bottom-mounted refrigerators, Haier India has turned the country’s consumer durable market upside down. In 2018, it clocked net sales worth Rs 3,500 crore to become the fourth-largest white goods company in India.

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