Godrej Security Solutions eyes revenue growth of 25% this year

Godrej Security Solutions, part of the USD 4.1 billion Godrej Group, has set a target to increase its revenues by 25 per cent this year with launch of wifi enabled home cameras and video door phones.

The company today launched wifi enabled home cameras under 'Eve series' and 'SeeThru Pro Video Door Phones' for the market as part of its expansion plans here. "Last year, the company achieved a business revenue sales growth of 22 per cent and for this year, it is expecting to target a business revenue growth of 25 per cent" a company statement said.

The statement claimed that the company held a market share of 80 per cent in the home safe segment. As part of the expansion plans, the company plans to increase its presence in tier II cities in Tamil Nadu.

"Consumers in Chennai market usually prefer brands that they have built a trust upon. For securing the valuables, consumers look for offerings from reputed companies. People tend to rely more on mechanical safes...", Godrej Security Solutions Division, Vice-President and Global Head-Marketing, Sales and Innovation, Mehernosh Pithawalla said.