MapmyIndia (CE Info Systems) is investing Rs 25 crore in Zepto, the fast-growing quick commerce startup, as part of a broader strategic partnership between the two companies, the company said in an exchange filing on August 7.
“In August 2025, we entered into a strategic business agreement with Zepto, a leading quick commerce company where MapmyIndia SDK and APIs are utilised to enhance their customer and delivery experience,” MapmyIndia said in its Q1 FY26 earnings announcement.
“Additionally, the board has approved on August 7, 2025, a strategic financial investment of Rs 25 crore in Zepto. This investment will enhance the capabilities and adoption of our suite of solutions for the large and fast-growing quick commerce industry,” the company said.
The investment comes just a week after Zepto raised Rs 7.5 crore from Elcid Investment at a valuation of $5.9 billion. In a stock exchange filing, Elcid said it would acquire 22,55,639 equity shares of Zepto at Rs 33.23 apiece, translating to a 0.039 percent stake in the company.
Zepto is also currently in advanced talks to raise $450–500 million in primary capital at a $7 billion post-money valuation, Moneycontrol reported last month. Existing investors General Catalyst and Avenir Growth are expected to lead the round, with others participating on a pro rata basis. The round is expected to close in the coming weeks and will give the company additional firepower as competition in the sector intensifies.
Zepto is facing increasing competition from top players such as Eternal’s Blinkit and Swiggy’s Instamart. At the same time, companies such as BigBasket and Flipkart Minutes, have been leveraging their connection with brands and entering into new territories such as large appliances and more to scale operations and eat into the market share of the top players.
The company has deferred its initial public offering (IPO) plans to next year and is working to strengthen its domestic ownership base ahead of the public listing. Co-founder and CEO Aadit Palicha has actively pursued Indian investors and family offices to improve domestic shareholding.
Over the past few months, secondary share sales exceeding $100 million have seen Indian entities such as Motilal Oswal and Ranjan Pai’s Calypond Capital increase their stakes, while early foreign investors including Rocket Internet have exited.
These secondary transactions have helped increase Indian ownership in Zepto to around 40 percent. However, that figure is expected to dip to approximately 35 percent once the current round closes, as foreign institutional investors are expected to anchor the raise, sources told Moneycontrol.
Zepto, however, remains confident of achieving majority Indian ownership by the time of its IPO, similar to other recently listed tech startups. Excluding the ongoing fundraise, the company has raised nearly $2 billion from backers including Nexus Venture Partners, The StepStone Group, and Avra.
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