Gurugram-based babycare quick commerce startup Ozi has raised $3.3 million (around Rs 29 crore) in a seed funding round led by Blume Ventures, the venture capital firm said in a LinkedIn post on October 6.
The round also saw participation from Huddle Ventures, Zeropearl VC, UNTITLED, and several angel investors, including leaders from Oyo, Pristyn Care, Mosaic Wellness, Mi Arcus, Livspace and Magicpin.
Moneycontrol exclusively reported in May that Blume Ventures was in talks to invest $4–5 million in Ozi.
What does Ozi do?
Founded by serial entrepreneur Amit Sah, Ozi delivers a range of babycare products, including apparel, diapers, toys, and essentials from brands like Cetaphil, Nestlé, Huggies Healthcare, and Chicco, to parents in under 30 minutes.
Launched in September 2024, the company operates in Gurugram and is expanding to meet rising demand for quick commerce in the babycare segment.
“The baby care market needs a dedicated quick commerce solution given the time-sensitive nature of baby products,” Sah said. “Parents need reliable, quick access to quality baby care products, and Ozi is here to fulfill that critical need.”
How will the funds be used?
The fresh capital will be used to expand Ozi’s operations to other cities and deepen its product catalogue. The company plans to build out its logistics network to support its 30-minute delivery promise while scaling brand partnerships and assortment.
Is babycare the next quick commerce battleground?
India’s babycare market is seeing a flurry of activity from venture investors betting on vertical platforms. A month ago, Bengaluru-based Peeko raised $3.2 million (around Rs 28 crore) in a seed round led by Stellaris Venture Partners, with participation from prominent angels including Maninder Gulati (ex-Oyo), Kunal Bahl and Rohit Bansal (Titan Capital), Abhishek Goyal (Tracxn), Nitin Gupta (Uni), and Arjun Vaidya (V3 Ventures).
Moneycontrol has reported that other babycare startups, including Peeko and Zoddle, are also in talks to raise capital, as investors see it as a high-frequency, high-trust category ripe for quick commerce disruption.
Parents regularly shop for essentials such as diapers and wipes but also for fast-growing categories like apparel and toys — creating repeat purchase patterns that can sustain vertical players.
Why are investors backing vertical quick commerce?
This push comes amid rising investor attention on vertical quick commerce — startups focused on specialised categories such as fashion, food, and healthcare — rather than competing head-on with "horizontal players" such as Blinkit, Instamart and Zepto.
Models in fashion, food delivery, pharmaceuticals and home services are drawing significant venture capital, as investors look for differentiated bets in India’s booming quick commerce market.
Blume Ventures said it is backing Ozi to become the “go-to platform for parents seeking convenient, rapid delivery of trusted babycare products”.
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