In President Donald Trump’s second term, crypto assets transformed his family’s wealth. Now the Trumps — and their followers — are getting a crash course in the wild volatility ingrained in digital currencies.
The value of a Trump-branded memecoin has fallen by about a quarter since August. Eric Trump’s stake in a Bitcoin mining venture has shed roughly half its value from its peak. And shares of Trump’s social media company, which started hoarding Bitcoin this year, are hovering near an all-time low.
The selloff is part of a broader rout that’s wiped out more than $1 trillion of value across the digital asset world. The Trump family’s fortune has fallen to about $6.7 billion from $7.7 billion in early September, according to the Bloomberg Billionaires Index, a decline largely tied to its growing portfolio of crypto ventures.
Those holdings involve intricate deals that go beyond straight bets on the value of digital currencies. Everyday investors, who have more ways than ever before to invest in Trump-linked projects, stand to feel greater pain. Any speculator who bought Trump’s memecoin at its peak after it was announced inauguration weekend, for instance, would have lost almost the entire value of their investment by this month.
Eric Trump, the president’s second-born son, said he remains undaunted. He has repeatedly urged investors to double down, even in crypto market downturns.
“What a great buying opportunity,” he said in a statement to Bloomberg News. “People who buy dips and embrace volatility will be the ultimate winners. I have never been more bullish on the future of cryptocurrency and the modernization of the financial system.”
It’s true that since it was created in 2009, Bitcoin has endured multiple steep plunges before, only to climb higher and higher with time. But the Trumps have a buffer built into their crypto holdings. While they own tokens and shares of crypto-linked companies that are tanking, they earn money in other ways from their involvement in the industry.
Take the crypto platform they co-founded, World Liberty Financial: The Trump family has seen their holdings of the affiliated token decline in paper value — but they’re still entitled to a portion of proceeds from selling the token, regardless of prices.
“Retail investors can only speculate,” said Jim Angel, a finance professor at Georgetown University. “The Trumps can not only speculate, but they can create tokens, sell them and make money off those transactions.”
This is a snapshot of how the Trump family’s crypto-linked holdings are weathering the plunge.
Trump Media: $800 Million Loss
Shares of Trump Media & Technology Group Corp., the parent company of the Truth Social platform, hit a record low on Wednesday. At least part of the decline might be explained by a poorly-timed move into cryptocurrency.
The value of the president’s stake in the firm fell by about $800 million since September. He is the company’s largest holder, with his stake in a trust overseen by his eldest son, Donald Trump Jr.
Trump Media, which is unprofitable, has been experimenting with several new business lines, including crypto. The company spent about $2 billion on Bitcoin and related securities, including options, according to a July statement. Its stockpile of roughly 11,500 Bitcoins, purchased when the cryptocurrency’s price was about $115,000, means the company has accumulated a loss of about 25% on the position.
It also started hoarding a lesser-known token called CRO, issued by Singapore-based crypto exchange company Crypto.com. Trump Media’s stash of the CRO token was worth about $147 million at the end of September. Since then CRO has lost roughly half its value.
Trump Media is pursuing other lines of business with Crypto.com. The two companies are planning a prediction market that will let users bet on sports and politics, called Truth Predict.
World Liberty Financial: Nearly $3 Billion Paper Loss
The Trump family’s flagship crypto project, World Liberty Financial, has its own name-brand token called WLFI. The cost of that token has plunged from 26 cents in early September to around 15 cents.
The Trump family owns a store of WLFI tokens that had a paper value of nearly $6 billion at the peak. Today, they are worth about $3.15 billion. (The coins aren’t included in the family’s valuation on the Bloomberg Billionaires Index because they are currently locked and can’t be traded.)
In August, the company sold some of its tokens to a tiny publicly traded company called Alt5 Sigma Corp. The sale came at an opportune moment: World Liberty netted $750 million in cash and an equity stake.
Investors in Alt5 haven’t necessarily fared as well. Alt5 shares have lost about 75% of their value since the deal was announced.
The Trump family’s stake in Alt5, via World Liberty, dropped by about $220 million. But the Trumps still walked away winners from the deal. The family got about 75% of the proceeds from sales of World Liberty tokens, which added up to $500 million from the Alt5 deal alone, according to Bloomberg calculations. The Trumps made about another $400 million from WLFI token sales before the Alt5 deal.
“Crypto is here to stay,” a spokesperson for World Liberty Financial said in a statement. “World Liberty Financial has long-term conviction in the rapidly maturing technologies underpinning digital assets, which we believe will radically improve financial services.”
American Bitcoin: At Least $330 Million Loss
About two months after Trump’s inauguration, his family dove into another new crypto project. Eric and Donald Trump Jr. collaborated with crypto company Hut 8 Corp. on a complex series of transactions, where Hut 8 provided its own Bitcoin mining equipment in exchange for a majority stake in a new firm, called American Bitcoin Corp.
Eric Trump owns about 7.5% of American Bitcoin, which now trades on Nasdaq under the ticker ABTC. Donald Trump Jr. owns a smaller, undisclosed stake.
Shares of ABTC peaked at $9.31 in early September, making Eric Trump’s stake worth about $630 million. They have since dropped by more than half, wiping more than $300 million off the family fortune. The transaction still marks one of the clearest examples of how the Trumps generated hundreds of millions in new crypto wealth from relatively recent endeavors.
An investor who bought ABTC shares when they became public would have faced a 45% loss. An ABTC spokesperson didn’t respond to requests for comment.
Trump Memecoin: Nearly $120 Million Loss, $220 Million of Tokens Unlocked
Trump’s memecoin had already plunged since it was announced on the weekend of the presidential inauguration. But since the end of August, it has shed roughly another 25% of its value.
The size of the family’s stake in the coin is opaque. Gauntlet, a risk modeling firm, found that digital wallets associated with the creation of the memecoin owned nearly 17 million tokens a few months after its launch, with another 17 million transferred to crypto exchanges by those wallets. Another 90 million tokens vested in July. The Bloomberg Billionaires Index credits the Trumps with 40% of the total, based on the family’s ownership stake in World Liberty Financial.
Those coins are worth about $310 million at prevailing prices, a roughly $117 million drop since the end of August.
But the Trump family has seen a huge boost to its holdings of the coin, according to calculations by the index. A portion of tokens held by insiders and creators of the coin have been “locked” and untradeable, but are vesting over three years.
Since the vesting event in July, nearly 90 million more Trump tokens were unlocked for insiders, according to crypto research firm Messari, of which about 40% are credited to the Trumps by Bloomberg’s wealth index.
The additional coins are worth roughly $220 million. That means the value of the family’s total holdings went up. It’s unclear whether the Trump family has sold coins since July.
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