We have to continuously excite the customer: TVS Motor

TVS Motor launched its third product in 3 months, the TVS Apache RTR 160. The bike is built on the company's new 4V and this comes just months after the launch of TVS first superbike, the RR 310. The new Apache RTR is priced at Rs 81,490 ex-showroom Delhi. From the side-lines of the launch, CNBC-TV18's Jude Sannith caught up with KN Radhakrishnan, the President and CEO of the company for more details.

We have to continuously excite the customer and 160 that we have launched today is coming out with a racing experience and there is a huge opportunity, he said.

We are excited that Apache is becoming a product which is loved by the racing enthusiasts not only in India, globally also, he added.

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