Urban Ladder looks to expand its presence to Coimbatore

Urban Ladder, the design-led omni-channel brand, having successfully launched 11 stores in New Delhi and Bengaluru, now looks to expand into other Indian cities. Urban Ladder aims to bring its design leadership, superior quality and customer service excellence to Coimbatore, the ‘Manchester of South India’.

The brand aims to engage extensively with the community so as to create a strong presence in the local furniture industry. Looking ahead, Urban Ladder’s priority lies in opening franchise stores with partners interested in being part of their journey.

“I have always been fascinated with Coimbatore as an economy and city due to its dynamism and rich cultural heritage. Our presence in Coimbatore will provide the perfect opportunity to reach out to a newer audience and leverage our existing customer base. Coimbatore’s general preference for solid wood furniture and the traditional aesthetic is reflected in many of our product offerings, for example the India Inspired range.  We aim to cater to the needs of the primarily bungalow homes as well as the developing modern apartments in the city. We are eager to present our product line - an embodiment of the delicate balance between tradition and modernity. ” says Ashish Goel, CEO and co-founder, Urban Ladder.

Poised to make a mark in Coimbatore, the company aims to cement long-standing relationships with entrepreneurial talent in the ecosystem. Through this model, the franchise stores will ensure that customers partake in the ‘touch-and-feel’ experience while also enjoying the best of online shopping.