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Twitter appoints former NBCUniversal ad chief Linda Yaccarino as new CEO

This appointment comes at a critical time for the social media platform as Musk looks to turnaround the fortunes of the company.

May 13, 2023 / 07:28 IST
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Linda
Linda Yaccarino, the next Twitter CEO, had a chat with Elon Musk last month. (Image: screengrab from video: elon_alerts/YouTube)

Twitter owner Elon Musk has picked former NBCUniversal ad sales chief Linda Yaccarino as the company's new CEO, he announced in a tweet on May 12.

Musk said that Yaccarino will primarily focus on Twitter's business operations while he will focus on product design and new technology.

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Earlier in the day, Musk had announced he had hired a new CEO for Twitter, without disclosing the name, and mentioned that she would start in about six weeks.

With this change, Musk will transition to the role of executive chairman and chief technology officer, overseeing product, software and sysops (system operator).

Interestingly, this appointment comes on heels of NBCUniversal expanding its Olympic Games partnership with Twitter earlier this month.

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