Snapdeal, Truecaller tie up for better shopping experience

Online marketplace Snapdeal today said it has partnered with Truecaller to enhance consumer experience by integrating Truecaller Priority in the company's IVR and order confirmation numbers.

Customers with Truecaller application installed on their mobiles will be able to easily identify and filter IVR or delivery verification calls when shopping on Snapdeal, it said in a statement here.

"It will help reduce a key friction point in the delivery process; ensuring that our customers don't miss out on any important calls from Snapdeal, and also increase the daily rate of deliveries for us by increasing the call completion rate," said Jayant Sood, Chief Customer Experience Officer, at Snapdeal.