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Smartphone maker Vivo expands ZEISS partnership under new imaging strategy

The initiative aims to make R&D in night photography, portraits, telephoto, and video, while expanding into health and cross-device applications.

August 21, 2025 / 13:45 IST
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Smartphone maker Vivo expands ZEISS partnership under new imaging strategy

Chinese smartphone maker Vivo has unveiled a scenario-based integrated imaging ecosystem, designed for specific situations, as part of its 30th anniversary celebrations, aiming to improve night photography, portraits, telephoto and video, while expanding into health and cross-device applications.

Yu Meng, Vice President of Imaging at Vivo said the company plans to make professional imaging capabilities more accessible, and offer imaging security, medical use cases and immersive creation. Vivo is also the first Chinese smartphone brand to join the Coalition for Content Provenance and Authenticity (C2PA), ensuring its imaging features support traceability, tamper-resistance, and recognizability, to protect the content.

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In healthcare, Vivo plans to combine the Telephoto Macro technology of its X200 series with medical-grade optics, to develop a portable slit lamp for ophthalmic diagnostics. The company is also enhancing cross-device imaging experiences, including 3D imaging on the X100 Ultra, 60 fps spatial video on the X200 Ultra, and the debut of the Vision Discovery Edition.

Vivo has had a global imaging partnership with ZEISS for six years.