Reliance Retail's Tira launches luxury skincare brand Augustinus Bader in India

Tira, the omnichannel beauty platform of Reliance Retail, the retail unit of Reliance Industries Ltd, has launched the luxury skincare and haircare brand Augustinus Bader in India, the company said in a press release dated October 7. The brand, known for its advanced and award-winning formulations, is available exclusively on Tira’s platform. Augustinus Bader products are backed by over 30 years of research and have gained a cult following since their debut in 2018, said Reliance Retail.

Bhakti Modi, Co-Founder of Tira, stated, “We aim to bring the best of global and homegrown brands to the Indian consumer. The introduction of Augustinus Bader is a step towards offering high-performance skincare that resonates with India’s growing beauty connoisseurs.”

Charles Rosier, Co-Founder and CEO of Augustinus Bader, expressed his excitement about entering the Indian market, emphasizing Tira's understanding of local beauty needs. “This partnership marks a significant milestone as we expand our footprint into one of the world's most dynamic beauty markets,” he said.

The Augustinus Bader collection, known for its luxurious formulations and effectiveness, is available online and in select Tira stores in Mumbai, Delhi, Hyderabad, and Bangalore. The brand has previously attracted attention from celebrities like Victoria Beckham, Jennifer Aniston, and Priyanka Chopra, the press release added.