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New breakfast menu likely to drive growth for McDonald’s: Westlife Development

Over the next 2-3 years, the breakfast will be the key driver of growth for Mc Donald’s, said Amit Jatia of Westlife Development.

March 28, 2017 / 15:47 IST
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Amit Jatia, VC, Westlife Development in an interview to CNBC-TV18 spoke about the outlook for the business going forward.

Westlife Development has widespread interests in trading, hospitality and quick service restaurant industry.

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One of the fastest growing players in India's quick service restaurant (QSR) sector, Westlife Development Limited (WDL) focuses on putting up and operating Quick Service Restaurants (QSR) in India through its wholly owned subsidiary Hardcastle Restaurants Pvt. Ltd.

Jatia said the company has tried to reengineered the breakfast menu for McDonald’s based on customer feedback, focus groups etc which his resonating well with the Indian consumer.