Mobile payments network MobiKwik today said it is venturing into the hyperlocal space with the launch of Explore Nearby.
Available on the MobiKwik app, the feature enables discovery of neighborhood stores, restaurants and cafes that accept wallet payments.
MobiKwik has partnered more than 10,000 retail stores, which includes merchants such as Big Bazaar, Barista, Domino's Pizza, WHSmith India, Archies and Sagar Ratna, among others.
"With the Explore Nearby feature we are connecting offline retail stores with over 30 million users on our platform. Offline stores can now attract MobiKwik users depending on their location and preferences that could result in higher sales," Bipin Preet Singh, Founder-CEO of MobiKwik said.
Users of MobiKwik can also use Explore Nearby to locate the nearest cash-loading point for topping up their wallet balance.
Many of MobiKwik's offline retail partners, such WHSmith India and ICICI Bank, also assist the users to top up their wallet using hard cash.
The feature, live on MobiKwik Android app, is expected to be rolled out to the iOS and Windows versions as well.
MobiKwik connects its 30 million users with 50,000 retailers and aspires to be the largest source of digital transactions in India. The company's goal is to empower 150 million Indians to pay USD 5 billion digitally to 500,000 retailers, it had said earlier.
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