Mahindra & Mahindra (M&M) today launched a new variant of its sports utility vehicle Bolero, starting at Rs 6.59 lakh (ex-showroom Mumbai), nearly Rs 1 lakh cheaper than the existing range.
The new variant, christened as 'Bolero Power+', comes with mHawk D70 engine and has 13 per cent more power and 5 per cent more mileage over the existing Bolero range.
"With its higher power, enhanced fuel efficiency and lower price the new variant presents a great value proposition to the buyer. The vehicle has proved itself over the years in all kind of terrains and continues to be a bestseller," M&M President & Chief Executive (Automotive) Pravin Shah told PTI.
The SUV continues to be attractive for buyer and has ability to carry seven people on board comfortably, he added.
Since its launch in August 2000, M&M has sold over 9 lakh units of the Bolero till date.
The new Bolero will be available in three variants -- SLE, SLX and ZLX across the company's dealerships.
The new variant comes with various features including a digital instrument cluster, a driver information system (DIS), a voice messaging system and the fuel-saving micro hybrid technology on on the top end version.
The Bolero Power+ also comes with an engine immobiliser which shuts down the engine if any key other than the owner's is used ensuring safety of the vehicle.
"I am sure that the Bolero Power+, with its overall better value proposition, will heighten its appeal not only amongst its core customers but also excite more buyers," Shah said.
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