City-based beverages player Manpasand Beverages has entered into an exclusive tie-up with ice cream major Baskin Robbins to make its beverages available through the latter's outlets in an attempt to tap the fast-growing urban markets.
With this partnership, Manpasand's flagship brand 'Mango Sip', which is extensively spread out in rural and semi-rural regions, will now be available in urban areas through Baskin-Robbin's outlets, said Dhirendra Singh, Chairman and Managing Director of Manpasand Beverages.
"Manpasand's flagship mango-based brand 'Mango Sip' and recently launched 'Fruits Up' brand will be available at 250 ice cream parlours and outlets of Baskin Robbins across India," Singh told PTI.
This is also the first instance where Baskin-Robbins outlets across the country will offer beverages, he added.
"After this first phase tie-up for 250 outlets, we will later offer our products across all remaining stores of Baskin-Robbins too," he said.
Baskin-Robbins is one of the largest ice-cream retail chains in the country across 150 cities and towns with 550 plus stores.
Baskin-Robbins entered India in 1993 through a joint venture with the Graviss Group. Its first manufacturing plant outside North America was set up in Pune.
Sanjay Coutinho, CEO of Graviss Foods said, "We hope that this association will add to our available array of delicious fun treats and give consumers a wider choice."
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