JLR launches new Evoque;hopes to grow above ind avg this yr

Jaguar Land Rover India today launched a variant of its locally-assembled luxury SUV 'Range Rover Evoque', priced between Rs 47.1 lakh and Rs 63.2 lakh, and said it expects to grow above the industry average this year. The new Evoque features a comprehensive range of new design elements and technologies to reinforce style, glamour, luxury and status appeal. The Evoque range has been setting benchmarks in the industry since its launch and with the introduction of the 2016 model, we are confident of its continued success, JLR India president Rohit Suri said.

"We already have received 125 pre-launch bookings for the new Evoque. I hope this optimism on the JLR brands continue going ahead, Suri told agency on the sidelines of the launch. "I hope to end the year's sales above the industry average.

While the luxury car market is likely to close the year at 7-8 percent growth, I am sure we will be doing higher than that. We should be closing the year with over 3,000 units with a market share of 9-10 percent. Last year we sold more than 2,700 units," he added.

It can be noted that the around 33,000 units per annum luxury car market is dominated by the three German brands -- Mercedes Benz, Audi and BMW -- who among them command 90 percent market share. When asked whether there has been any positive rub-off on JLR following the troubles at Audi, Suri answered in the negative. Similarly, he said there is no negative feedback on diesel engines since Audi's emission cheating controversy.