Auto major Tata Motors has said that it is difficult to carry on with the introductory price of its newly launched hatchback Tiago.
While Tiago's range of the petrol version is between Rs 3.37 lakh to Rs 4.97 lakh, its diesel version starts from Rs 4.14 lakh to Rs 5.7 lakh ex-Kolkata.
"Holding to this price is difficult," Tata Motors Ltd (TML) VP sales and network (passenger vehicles) S N Barman said at launch of Tiago.
He declined to speak further on how long the introductory price could continue.
The extreme competitive pricing in the A2 segment to push sales was expected to help garner higher market share of Tata Motors from the current 3.6 percent in the hatchback segment.
"The current market share in hatchback is 3.5 percent.
The total A2 segment sales was 13.6 lakh last fiscal. Overall car market share of Tata Motors is around 5.6 percent," company officials said.
Tata Motors was also expanding its dealership footprint and propose to double the dealership and outlets from 596 in the next three years, Barman said.
Barman said the company will launch three car models in the next 12-18 months.
Tiago comes with fuel efficiency of 23.84 km per litre on Revotron 1.2 litre petrol and 27.28 km per litre on Revotorq 1.05 litre diesel engines as per Automotive Research Association of India certification under test conditions.
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