Britannia Industries, the maker of Tiger and Good Day biscuits, is betting big on the health food category. In an interaction with CNBC-TV18’s Zahra Khan, Britannia MD Varun Berry discussed the company's plans in the segment.
Excerpts from the interview.
Q: What is the plan with the health products segment?
A: Biscuits is an established category. What gives me a lot of faith in our products is that because we are trading up on biscuits and getting healthy biscuits we have seen the same with other NutriChoice variants that we have launched. So, I am pretty sure that the adopters of health are going to certainly buy our product and this category is going to grow over a period of time.
Q: When you look at the overall revenue, can you tell us how much the health segment contributes for Britannia as a whole?
A: At this point in time, it is not a large part of our total revenue. It will be about 6 percent of our total revenue but we are pretty sure that with the kind of health revolution that is going on in the country over the years if we take the lead in these segments, this segment is certainly going to become about 20 percent of the total revenue.
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