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Brezza is Maruti's statement for 'Create in India': MD & CEO

Maruti Suzuki today launched its compact SUV Vitara Brezza at the Delhi Auto Expo. It is the first model that has been developed by a team led by an Indian engineer.

February 03, 2016 / 18:26 IST
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Maruti Suzuki today launched its compact SUV Vitara Brezza at the Delhi Auto Expo. It is the first model that has been developed by a team led by an Indian engineer. It will also showcase concepts of hatchback Ignis and Baleno RS.When CNBC-TV18’s Ronojoy Banerjee caught up with Kenichi Ayukawa MD & CEO, Maruti Suzuki, he said Brezza was the company’s statement for ‘Create in India’.He said the company was gearing up for 2 million sales annually by 2020, adding that despite challenges they have seen growth in volumes and market share.According to him India is a most important strategic and production base for Suzuki.Meanwhile, RS Kalsi, Executive Director- Marketing and Sales, Maruti Suzuki speaking at the expo said the company has introduced various models and introduced hybrid technologies in Ciaz and Ertiga.The company is also coming up with new facilities in Gujarat which will be operational by January 2017.With regards to Nexa, he said the experience has been wonderful, they already have done 50,000 in 6 months, as well as have set up 100 outlets in a span of 5-6 months. It is the fastest growing network as far as automotive retail is concerned said Kalsi, adding that customers are delighted with it.Baleno performance too has been a success, with around 70,000 bookings, said Kalsi.Vitara Brezza has been designed in India at a cost of Rs 860 crore.

first published: Feb 3, 2016 09:55 am

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