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BookMyShow casts its eyes on live streaming and online shows

As the start-up prepares for a post-COVID era, it is looking at ways to push their online platform for entertainment to be consumed at home

July 01, 2020 / 10:25 IST
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BookMyShow is changing. From a pure-play transactional platform with the main focus on ticketing for outdoor events, the Mumbai-headquartered start-up is foraying into online shows and events, direct-to-home.

No marks for guessing why. It’s COVID-19.

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“We have historically been the discovery platform of choice for all forms of outdoor entertainment. With COVID-19, people are forced to stay at home and we are designing the app to bring entertainment straight to the consumers,” said Albert Almeida, Chief Operating Officer - Live Entertainment at BookMyShow.

BookMyShow has already hosted around 750 live shows on its app over the last three months, and now around 100 events are being added every day.