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74th Independence Day sale: Here are some of the best offers in electronics

Customers can choose from cash discounts, no-cost EMI, free goods on purchase and cashback offers for purchase of electronic goods.

August 13, 2020 / 16:02 IST
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Ahead of the 74th Independence Day, a slew of offers have been lined up by consumer electronics firms to lure customers across India.

Sales of electronics have seen an almost 35 percent decline since March 25 after the coronavirus-led lockdown was announced. This led to electronics stores shutting down and sales moving online.

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Even though some stores in metros and smaller cities, towns have opened up, industry sources said that customers prefer to buy online and are avoiding visiting physical shops due to the COVID-19 scare.

To motivate customers to buy, cash discounts, free goods and extended warranties are being offered. Considering the financial uncertainty and pay cuts reported in India, white goods firms are also offering no-cost EMIs with financial institutions.