In a major cheer for the cable and satellite television industry, the Cabinet Committee of Economic Affairs (CCEA) cleared the ordinance to amend Section 4A of the Cable TV, bringing digitization into TV broadcast. Calling this revolutionizing move, Avnindra Mohan, president (Legal & Regulatory Affairs), Essel Group, says the entire revenue structure and the business model is likely to get a boost.
"In the first year I would expect a substantial hike in the revenue by 40% to 50%," says Mohan. He says the digitization pulls all stops providing 'value-added sevices', which he says will help companies to earn a lot of revenues. Below is an edited transcript of Avnindra MohanDiscover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
