Bajaj Corp acquires Nomarks brand from Ozone Ayurvedics

Moneycontrol Bureau

Bajaj Corp on Thursday said it has acquired the Nomarks brand from Ozone Ayurvedics, thus giving the maker of Almond Drops hair oil an entry into the Rs 8,500 crore large skin care category. Nomarks is the second largest brand in the fast growing anti-marks, anti-blemish category. It has more than 12 percent market share in the Rs 342 crore anti-marks category, which is growing at 27 percent per annum, Bajaj Corp said. "The acquisition of the Nomarks brand is a strategic move as it enhances our presence in the personal care market and gives us an entry in to the skin care category...Nomarks brand gives us an opportunity to play in an additional Rs 8,500 crore personal care space besides the Rs ,5222 crore non-coconut hair oil market, where we are market leaders in the light hair oil segment with 57.4 percent volume market share," said Kushagra Bajaj, Chairman. Nomarks is primarily distributed via the chemists channel and Bajaj Corp plans to increase the distribution through grocers, beauty and cosmetic stores and modern retail outlets. "By leveraging the distribution strength of our company, we expect to take Nomarks directly to six lakh plus retail stores through the huge stockists and sub stockists network infrastructure that we have built," said Sumit Malhotra, MD. That apart, Bajaj Corp said that it has also acquired the Nomarks trademark from Ozone UK. The trademark is protected in 90 countries and it is separately registered in another 8 countries in Asia. Bajaj Corp shares closed up about 3 percent at Rs 239.80 on NSE on Thursday.