CNBC-TV18, CNBC-AWAAZ and CNBC Bajar, India’s leading business news channels, have entered into a marketing collaboration with Motilal Oswal, from February 1, as India gears up for the Union Budget.
The partnership aims to introduce a state-of-the-art newsroom experience, elevating brand engagement and viewer interaction, according to a press release.
The collaboration represent an evolution in the long-standing association between CNBC Universe and Motilal Oswal, moving beyond traditional sponsorships to create an immersive and high-visibility marketing partnership during stock market hours.
As part of the partnership, CNBC-TV18 and CNBC-AWAAZ will unveil the ‘CNBC-TV18 Motilal Oswal Studio’ and ‘CNBC-AWAAZ Motilal Oswal Studio’, designed to offer an unparalleled blend of financial news, innovative branding solutions, and dynamic AR integration.
Smriti Mehra, Chief Executive Officer, Business News, Network18, emphasized the strategic innovation behind this partnership and said, "At CNBC network of channels, we continuously push the boundaries of audience engagement and brand integration. This collaboration with Motilal Oswal goes beyond conventional sponsorships, offering a holistic, high-impact marketing platform that delivers premium visibility and engagement. It reflects CNBC’s commitment to providing innovative brand solutions within an editorially rich environment, ensuring unmatched value for both viewers and partners.”
It will display a revamped newsroom experience, featuring advanced technology and interactive graphics for enhanced storytelling, immersive studio branding during peak market hours for maximum visibility, high-impact on-air promos featuring top market anchors and seamless digital and social media integration across CNBC Universe, the release added.
"Motilal Oswal Group is happy to extend this historic association that has worked so beautifully for both the iconic brands over the years! Our core values of Solid Research and Solid Advice are emphatically taken forward by this accretive association," said Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal.
Disclaimer: Moneycontrol is a part of the Network18 group. Network18 is controlled by Independent Media Trust, of which Reliance Industries is the sole beneficiary.
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