HomeNewsBusinessAs more women enter workforce, consumption trends will emerge: Ashmore Investment's Rashi Talwar Bhatia

As more women enter workforce, consumption trends will emerge: Ashmore Investment's Rashi Talwar Bhatia

Bhatia noted, "More women working means more women earning and spending on themselves. That changes consumption patterns significantly. Women traditionally managed household finances, but their spending behavior is different when they earn their own money."

March 07, 2025 / 14:48 IST
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Market experts including Bhatia were speaking at Moneycontrol’s Global Wealth Summit as a part of the panel titled: “Finding the next multi-billion-dollar titans: The growth-valuation conundrum”
Market experts including Bhatia were speaking at Moneycontrol’s Global Wealth Summit as a part of the panel titled: “Finding the next multi-billion-dollar titans: The growth-valuation conundrum”

The transformation of consumer behavior, driven by the increasing participation of women in the workforce, is shaping the next big business opportunities, according to Rashi Talwar Bhatia, Partner & Portfolio Manager at Ashmore Investment Management. Market experts including Bhatia were speaking at Moneycontrol’s Global Wealth Summit as a part of the panel titled: “Finding the next multi-billion-dollar titans: The growth-valuation conundrum”

Bhatia noted, "More women working means more women earning and spending on themselves. That changes consumption patterns significantly. Women traditionally managed household finances, but their spending behavior is different when they earn their own money." According to Bhatia, convenience is a key factor in this shift, influencing markets like quick commerce, e-commerce, and home gadgets. "It's about making life easier at home, whether through electronic gadgets, personal mobility solutions like scooters and compact cars, or personal well-being products," she said.

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She pointed out that fashion and beauty alone form a $110 billion market, with beauty products accounting for just $20 billion but projected to reach $90 billion by 2027. "We have seen these trends take off in markets like South Korea and the U.S., and they are now taking hold in India. These are major shifts, and a lot of investment opportunities will emerge from this space," Bhatia added.

Managements rather than themes would be a better focus area, according to Utpal Sheth, Senior Partner and CEO, Rare Enterprises. "Instead of looking at themes, consider teams that can pivot and navigate volatility with a strong competitive edge. We are looking for compounders rather than short-term multibaggers," he noted.