Amazon has achieved its $20 billion cumulative e-commerce export milestone from India ahead of its 2025 target and has set a more ambitious goal — reaching $80 billion by 2030.
The milestone comes through the company’s Amazon Global Selling programme, launched in 2015, which has enabled more than 2 lakh Indian exporters to sell more than 75 crore Made-in-India products worldwide, the company said on October 27. The exporter base grew 33 percent in the past year, underscoring India’s accelerating global digital trade momentum.
“We’ve seen remarkable growth across India’s traditional export strengths such as health and personal care, beauty, toys, home, apparel, and furniture,” said Srinidhi Kalvapudi, Head of Amazon Global Selling India. “As we work towards our $80 billion exports goal by 2030, we’re focused on simplifying global selling through technology, capacity building, and ecosystem partnerships, aligned with the Government of India’s vision of $200–300 billion in e-commerce exports by 2030.”
Amazon’s seller network now spans 28 states, seven Union Territories, and over 200 cities, with Delhi, Rajasthan, Gujarat, Uttar Pradesh, Tamil Nadu, Maharashtra, and Haryana leading participation. Indian exporters are selling across 18 global Amazon marketplaces, including the US, UK, UAE, Saudi Arabia and Germany.
Over the past decade, Indian exports through Amazon have surged across key consumer categories — led by health and personal care (45 percent), beauty (45 percent), toys (44 percent), home (39 percent), apparel (37 percent), and furniture (36 percent).
Amazon originally pledged $10 billion in cumulative exports by 2025 and later doubled that target to $20 billion — a figure it has now surpassed. The company said it will continue to help Indian small businesses and entrepreneurs build global brands and reach millions of customers worldwide.
Amazon’s focus remains on building long-term export capabilities, Kalvapudi said on the impact of global trade uncertainties and tariffs. “India’s strengths are structural. We continue to invest in strengthening these capabilities so they compound over time,” he said.
He added that exporters are increasingly diversifying beyond the US into the Middle East, Europe, and Asia-Pacific, with sellers choosing markets based on product suitability and demand.
Smaller cities are emerging as powerful export hubs.
In 2024, exporters from Karur (Tamil Nadu) recorded $147 million in sales, Junagadh (Gujarat) crossed $60 million, Erode (Tamil Nadu) achieved $34 million and Anand (Gujarat) reached $44 million. Exporters from Haridwar and Panipat posted $25 million and $22 million, respectively, an indicator that India’s export growth now extends well beyond major metros.
Among leading states, Delhi tops with over 32,000 exporters, followed by Gujarat (over 24,000), Maharashtra (more than 22,000), and Tamil Nadu ( over 7,000), each driving exports across a diverse range of categories from home goods and beauty products to apparel and toys.
The US, UK, Germany, Canada, UAE, France, Italy, Spain, and Saudi Arabia remain the top international destinations for Indian exporters on Amazon.
India’s top 50 exporting cities on the platform include Delhi, Mumbai, Thane, Karur, Jaipur, Noida, Bengaluru, Ahmedabad, Gurugram, Indore, Erode, Anand, Moradabad, Surat, Udaipur, Panipat, Haridwar, Coimbatore, and Kolkata — underscoring the breadth of India’s fast-growing digital export ecosystem.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
