Salaar re-release advance booking opens on Holi, will it become a box-office sensation?

Prabhas’ action-packed thriller Salaar Part 1: Ceasefire is all set for a grand re-release, with advance bookings opening tomorrow. Directed by Prashanth Neel, the film originally hit theaters in December 2023 but faced a tough box-office clash with Shah Rukh Khan’s Dunki, affecting its overall performance. Despite massive expectations, Salaar wrapped up its theatrical run with collections under ₹600 crore—an underwhelming number for a big-budget spectacle.

Now, the makers are aiming for redemption with a strategic re-release. This move comes as Prabhas has yet to begin work on Salaar Part 2, and the re-release is expected to reignite excitement among fans. The film’s OTT release received widespread appreciation, making it clear that it has significant repeat value. The question remains—can this re-release create a buzz and deliver strong box office numbers?

The advance booking of Salaar is set to begin tomorrow, and the film will hit theaters once again on March 21. This gives it a solid 9-10 days to build momentum through pre-sales. While its previous re-release in October 2024 didn’t see overwhelming footfalls, there’s hope that this time, it will attract larger audiences, especially considering its growing cult following.

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