HYBE vs ADOR: 10 shocking revelations in the clash between K-pop industry titans

During the audit, HYBE uncovered that CEO Min Hee Jin regularly consulted a shaman for crucial ADOR decisions, including the naming of the label and personnel appointments. She allegedly leaked personal information of job applicants to the shaman for evaluation, appointing those approved by him, raising concerns about ethical conduct and decision-making processes within the company.

3. Min Hee Jin admits consulting shaman for BTS and NewJeans

Min Hee Jin acknowledged her acquaintance with the shaman, citing mental stress as the reason for contacting them. She admitted to consulting the shaman about BTS' military enlistment, expressing concern about the company's future without its star member. While acknowledging the unconventional nature of her actions, she viewed it as an opportunity to promote NewJeans in BTS' absence.

4. Min Hee Jin was happy about BTS' enlistment

During the audit, HYBE revealed that CEO Min Hee Jin consulted a shaman regarding BTS' military enlistment and its impact on her success. Allegedly, the shaman advised Min Hee Jin that it would benefit her and ADOR if BTS enlisted. Snippets found during the audit suggest Min Hee Jin expressed feeling at ease with the idea of BTS being absent, implying potential personal gain.

5. Min Hee Jin exploited company funds for Shaman services

During their audit at ADOR, HYBE uncovered evidence suggesting CEO Min Hee Jin utilised company funds for shaman cleansing services. The shaman in question reportedly established a company called M Partners
in August 2021, with another associated service company, M Consultancy. HYBE's findings indicate that Min Hee Jin billed ADOR for shaman cleansing services for her personal studio, raising questions about financial transparency and accountability within the company.

6. Min Hee Jin claims ILLIT copied NewJeans

CEO Min Hee Jin claimed that the conflict between ADOR and HYBE stemmed from her raising concerns about ILLIT's alleged plagiarism of NewJeans. During an emergency press conference on April 25, she clarified that while she doesn't blame ILLIT directly, she holds responsible the adults who influenced them. Min Hee Jin cited various examples, including hanbok photoshoots, debut album concepts, hairstyles, and choreography, as evidence of ILLIT copying NewJeans' concept and marketing style.

7. Min Hee Jin denies intentions of taking over ADOR

Beginning her emergency press conference on April 25 at 3 PM KST, the ADOR CEO rejected HYBE’s claim that she was planning to usurp all management rights. She said she never had any intention to take over ADOR while saying it seemed impossible since HYBE owns 80 percent shares. "Everything HYBE is saying is a lie," she said.

8. Min Hee Jin claims Bang Si Hyuk wanted to crush aespa

CEO Min Hee Jin exposed a conversation with HYBE Chairman Bang Si Hyuk, where he asked her to 'stomp' on aespa, which she asserted was never her intention. The disclosed Kakaotalk exchange sheds light on internal tensions within the industry and differing approaches to competition.

9. Min Hee Jin accuses HYBE of favouring LE SSERAFIM over NewJeans

During her explosive press conference, CEO Min Hee Jin disclosed that she faced opposition when attempting to debut NewJeans ahead of LE SSERAFIM, as HYBE favoured the latter's debut. She alleged that Bang Si Hyuk aimed to blur the distinction, presenting LE SSERAFIM as her girl group, causing confusion. Despite feeling bewildered, Min Hee Jin complied silently due to her newcomer status at the company.

10. Min Hee Jin claims she has NewJeans and their families' support

CEO Min Hee Jin got emotional as she disclosed during a press conference that both NewJeans' members and their families stood by her amidst the feud, with parents urging her to share her side of the story. She
revealed that NewJeans' members expressed support, with some even shedding tears, highlighting a strong bond amid turbulent times.