BTS Jungkook's Instagram comeback breaks records, ranks second to Donald Trump in Global engagement

BTS’ Jungkook made a thunderous return to Instagram on July 15, 2025, sending the internet into a frenzy. The “Golden Maknae,” who had previously deactivated his account with over 50 million followers in February 2023, returned without fanfare — yet managed to create digital chaos across platforms. Within hours, his follower count skyrocketed, reaching 7.1 million, setting a new record for the fastest-growing Instagram account of the year.

The sudden return happened during a spontaneous live session with BTS members V, RM, Jimin, J-Hope, and Jungkook himself. Jungkook revealed that his new Instagram handle, @mnijungkook, is an acronym for “my name is Jungkook,” a name he credited fellow member V (Kim Taehyung) for encouraging him to create. Interestingly, despite not having uploaded a single post or even a profile picture, Jungkook’s presence has already left a seismic impact.

Within 24 hours of his comeback, the hashtag #JungKook crossed a staggering 75 million posts on Instagram, making it the most-used celebrity hashtag on the platform. The hashtag’s massive reach placed him just behind Donald Trump, who led with 23 million mentions globally. Jungkook, astonishingly, followed with 20 million mentions, securing his spot as the second most-mentioned personality in the world in the last 24 hours.

The ripple effect extended to celebrity circles too. Notable figures like Calvin Klein’s Global Celebrity and Talent Director Ryan Petz, Korea Creative Director Ji Hye-Kang, and R&B producer Jay Versace began following Jungkook’s new account. BTS members RM, V, Jimin, J-Hope, and Suga also quickly followed him, affirming his return. Jungkook, in turn, is only following seven accounts — the official BTS page and his six fellow bandmates.