Venture capital firms continue to flock to consumer startups as investor appetite rises on the back of strong demand and spending. Promising liquidity events in the private and public markets, increasing aspirations and the ease of launching brands on online platforms, fuelled largely by the rapid rise of quick commerce, have strengthened the conviction around the new-age consumer economy.
Ranveer Singh’s Superyou, a protein bars company, Deepinder Goyal-backed premium sneakers company Gully Labs, Fireside Ventures-funded hair care startup Moxie and Stych, an online commerce firm, are all attracting investor interest and are in the advanced stages of raising new rounds, people familiar with the developments told Moneycontrol.
How much money is Superyou raising?
Superyou, a protein-rich snacking company co-founded by actor Ranveer Singh and Nikunj Biyani, a relative of retail industry veteran Kishore Biyani, is in the advanced stages of raising Rs 100-130 crore ($12-15 million) in a fresh round led by V3Ventures, people familiar with the developments said.
The fresh round comes a year after the company raised about Rs 13 crore in December 2024 from Zerodha co-founder Nithin Kamath and others.
Superyou is raising a fresh round of capital at a time when consumers in India are becoming more conscious about their snacking habits and increasingly looking for protein in their food items.
The Mumbai-based brand competes with ITC-backed Yogabar, Peak XV-funded The Whole Truth Foods and others.
To be sure, the discussions are still ongoing and the details of the round, including size and investors, may change as talks progress.
How much capital is Gully Labs raising?
Gully Labs, a Delhi-based handcrafted premium sneakers and shoes startup, which is also backed by Eternal founder Deepinder Goyal, is in the advanced stages of raising Rs 45-70 crore in a fresh round from Saama Capital, as per sources.
The company is lining up new funds shortly after Moneycontrol reported Agilitas, a sporting goods and sneakers manufacturer, is raising about Rs 450 crore in a fresh round led by Nexus Venture Partners.
Premiumisation is a recurring theme among consumers who are willing to spend additional amounts of money for better-quality products. And startups are riding that wave.
The shift is not limited to only a few sectors. It is seen across several industries.
How much money is Moxie Beauty raising?
Moxie, a haircare startup, is in the advanced stages of raising around Rs 130 crore (about $15 million) in a fresh round led by Bessemer Venture Partners (BVP), with participation from Fireside Ventures, according to a separate set of sources.
The round is coming together at a time when other companies in the space are gaining traction, too. Earlier this month, Ionic Professional (&Done) had raised Rs 6.5 crore in pre-seed funding led by early-stage venture capital firm All In Capital, M.G. Investments and a clutch of other angel investors.
Premium hair care startups, within the larger consumer space, are a favourite among investors as more and more users have shown willingness to pay a premium for products that have shown results and work for their skin/hair type, a person cited above said.
Apart from healthier snacking, premium apparel, and aspirational beauty and personal care (BPC) brands, consumers are also shelling out more money on experiences, which has also piqued investor interest.
Stych, a platform that helps people experience cultures and plan trips, activities and more, is also in the advanced stages of raising about Rs 45 crore ($5 million) in a fresh round from Omnivore VC, as offline experiences become a central theme, as per sources.
Stych, Omnivore VC, Superyou, V3 Ventures, Saama Capital, Gully Labs, Moxie Beauty, and Bessemer Venture Partners did not reply to Moneycontrol’s queries.
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