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HomeArtificial IntelligenceAI won’t derail India’s GCC growth but will redefine it, say experts

AI won’t derail India’s GCC growth but will redefine it, say experts

Reshab Shaw & Debangana Ghosh   •

While AI-driven automation will impact certain service segments, experts say it will push GCCs up the value chain rather than derail India's growth story

Some experts say that if the broader agenda is to drive enterprise-wide adoption, GCCs will have an impact in terms of the larger roles such as marketing and customer support.

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