adv adv

Recently, mutual funds have emerged as one of the preferred investment vehicles for investors. While the increased participation is encouraging, the market penetration of mutual funds is still very low for a country with a population of over 140 crores. Investing recklessly or without complete financial know how can postpone the journey to financial independence and financial independence can only be achieved through financial literacy.

To make Indians more financially aware and handhold them in their journey towards financial independence, in association with ICICI Prudential Mutual Fund has launched a new series ‘Smart Investor’ that aims to simplify financial concepts and empower more and more Indians to make smart money decisions.





ICICI Prudential AMC is a leading asset management company in the country focused on bridging the gap between savings & investments and creating long term wealth for investors through a range of simple and relevant investment solutions. The AMC has witnessed substantial growth in scale; from 2 locations and 6 employees at its inception in 1998, to a current strength of 2431 employees with a reach across over 350 locations reaching out to an investor base of 7.5 million investors (as on March 31, 2022).

Driven by an entirely investor centric approach, the organization today is a suitable mix of investment expertise, resource bandwidth and process orientation. The AMC endeavors to simplify its investor’s journey to meet their financial goals, and give a good investor experience through innovation, consistency and sustained risk adjusted performance.