PitchCraft: The Stories Behind the Slides

Back by popular demand, PitchCraft Season 2 builds on the breakout success of Season 1, which saw over 4,000 pitch deck downloads and sparked a wave of entrepreneurial curiosity.

Why PitchCraft?

This season, we go even deeper — offering rare, behind-the-scenes access to the origin stories and pitch decks of India’s most iconic startups. From raw, napkin-stage ideas to high-conviction investor wins, we decode the tactical brilliance and storytelling craft that took founders from zero to funded.

    Expect:
  • Real decks that raised real money
  • Candid conversations with founders and VCs
  • Tactical insights you can apply to your own pitch
  • And the unfiltered journey from first slide to final close

If you're building, funding, or just dreaming — PitchCraft is your playbook.

What's In It For You?

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Master storytelling with impact

See how companies dismantle market norms and disrupt business-as-usual, whether in logistics, payments or jewellery with pitch decks that reframe the sales proposition.

Decode investor alignment

See how companies dismantle market norms and disrupt business-as-usual, whether in logistics, payments or jewellery with pitch decks that reframe the sales proposition.

Unpack category - defining strategies

See how companies dismantle market norms and disrupt business-as-usual, whether in logistics, payments or jewellery with pitch decks that reframe the sales proposition.

Understand execution-first thinking

See how companies dismantle market norms and disrupt business-as-usual, whether in logistics, payments or jewellery with pitch decks that reframe the sales proposition.

Build conviction under pressure

See how companies dismantle market norms and disrupt business-as-usual, whether in logistics, payments or jewellery with pitch decks that reframe the sales proposition.

Episodes

Podcasts

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Swiggy founder on creating a winning pitch deck, early food delivery days & making logistics a moat

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Razorpay founder on crafting a winning pitch deck, early rejections, & building a fintech giant

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About Us

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SeedToScale is an open-source content and community platform curated by Accel which aims to make a founder's path to success as frictionless as possible. At our core, we believe that real knowledge and experience come from those who are actively building companies. Our objective is to create a content hub for practical, actionable content from successful founders, engineers, growth experts, and other industry leaders.

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